Aryaman
Suresh Kaushik

Project notes

This project reimagines what a magazine can be when it stops trying to sell — and starts reflecting. Conceived as a fully realised editorial publication, it mirrors the visual language, pacing, and density of a luxury lifestyle title.

To avoid the common pitfall of custom publications feeling thin or novelty-driven, the magazine was structured with the same rigour as a mainstream editorial product: full-length features, short-form articles, branded editorial spreads styled as advertisements, and a deliberate mix of storytelling, imagery, and design-led pages.

The brands chosen in the visuals were products consumed by the gift's receiver on a day-to-day basis — breaking away from being aspirational, and turning into a moodboard of her own wardrobe. Instead of introducing aspiration, it documents it.

The success of this project lies in subtlety. It doesn't announce itself as a personalised object. It behaves like a real magazine: complete, layered, and immersive.

Project scope

The Mansion by ABIL is among the most rarefied residential addresses in Mumbai — twelve residences, each positioned at the apex of the luxury market. The signage brief demanded more than wayfinding: it required a fully considered identity in three dimensions.

Currently completed: main entrance signage, lobby signage, and the primary experiential touchpoints that establish the development's material register from the moment of arrival. Back-of-house and service signage systems remain under development.

Exclusivity · Materiality · Craftsmanship · Spatial harmony · Quiet authority.

Concept

The Spaceman Cup began with a single question: what happens when you remove the assumption that a cup needs to look like one? The brief was self-imposed — an exercise in designing an object that draws inspiration from its user on an everyday basis, rather than fading into the background of a desk or shelf.

The cups have been designed with stackability in mind — indents along the handles lock each cup securely into the one below, holding it safely elevated above the surface. The sense of suspension it creates is not accidental. It is the whole point.

Playfulness is a design value. This cup argues the case for it.

Concept

The idea is to have the seeds or nuts the oil is extracted from displayed alongside the oil itself. The oil holder simply lifts off the glass base when used — creating an experience like no other.

Origin

It all began when I purchased my first iPhone. The Calendar app lets you zoom out and see any year at a glance — and that got me thinking about how short a year really is. We make it out to be this grand, unending affair. But it's really just as many days as there are numbers on a small black screen.

The Brief

IFP's brief: if a fictional character owned a brand, what would it be? The answer felt immediately obvious — Amulya, the Amul girl. India's most beloved dairy mascot, reimagined as someone who discovers the horrors of the industry she built, quits on the spot, and starts something better.

LUMA — Let Us Milk Alternatively — is her plant-based milk company. The brand refuses to attack dairy directly; it simply offers a kinder choice, when you're ready.

The identity was built entirely within 50 hours. This project earned a finalist position at IFP — a first competition entry, and a personal milestone.

Project

ABIL Boulevard sits at the heart of Koregaon Park — Pune's most premium address and a rapidly maturing central business district. The signage brief covered the full spectrum: lobby identity, lift and level markers, pylons, parking, amenity spaces, compliance, and the finer details that distinguish a considered environment from a merely finished one.

Every element was designed and delivered in-house.